People often ask us the origin and meaning of the Clear Seas name. Before we had a name, we had a well-defined mission:
- To use our collective research expertise to provide vision in decision-making,
- To provide clear direction on business questions and
- To simplify the complex by offering deep and relevant insights.
With these three objectives in mind, we decided we needed a name that put our friends that complete our surveys at ease. A feeling of peace, and balance, allows a respondent to give thoughtful and unbiased responses. We don’t want our survey takers to feel “Force-d” or “Power-d” into an experience, rather we want them to feel inspired and motivated to provide thoughtful feedback.
The inspiration for the name came from a poem by the American poet and author Ella Wheeler Wilcox titled:
Winds of Fate
One ship sails east and another sails west
With the self-same winds that blow.
‘Tis the set of the sail and not the gale
Which determines the way they go.
As the winds of the sea are the ways of fate
As we voyage along through life,
‘Tis the act of the soul that determines the goal,
And not the calm or the strife.