Resilience is good in an ever-changing business landscape, but antifragility is better. A concept popularized by Nassim Nicholas Taleb, antifragility refers to the ability of a system to improve and strengthen under stress, change, and uncertainty.
June 1, 2023
Balancing AI and Human Insight: The Key to Effective Decision-Making in B2B Market Research
Dozens, if not hundreds, of market research teams across the globe have now adopted some technology-aided survey design, open-ended verbatim interpretation, or insights generation using Chat-GPT or other AI technology.
May 1, 2023
Unveiling the Power of Explainable Artificial Intelligence in B2B Market Research
The rapid advancement of artificial intelligence (AI) has revolutionized various industries, including the B2B market research sector. AI has become an indispensable tool for businesses to collect, analyze, and interpret data used in making informed decisions.
April 1, 2023
Facilitating Split Screen Functionality In B2B Market Research Dashboard
We are excited to announce the latest update to our market research dashboard now allows for split-screen comparison of two plots simultaneously. This new feature is designed to provide an even more comprehensive and efficient way for our users to analyze market research data.
March 1, 2023
Using Van Westendorp’s Price Sensitivity Meter in B2B Market Research
Van Westendorp’s Price Sensitivity Meter (PSM) is a popular market research technique used to determine the optimal price for a product or service.
February 1, 2023
Using ChatGPT in Market Research
By now, almost everyone has tried out the phenomenal new technology: ChatGPT-3. GPT-3 (short for “Generative Pre-trained Transformer 3”) is a language generation model developed by OpenAI, and ChatGPT is a variant of GPT-3 designed explicitly for chat applications.