Think back to that microeconomics class you took in college, and you may remember that … Read More
October 1, 2017
Measuring B-to-B Customer Loyalty
You’ve probably seen some version of these B2B customer loyalty statistics* ● Reducing customer attrition … Read More
September 1, 2017
Brand Positioning Basics for B2B Companies
“Why do I need a brand? I’m not Coca-Cola.” Consumer brands spend millions developing, monitoring … Read More
August 1, 2017
Basic Data Analysis for Non-Researchers: What You Need to Know and Pitfalls to Avoid
If it’s been a while since your last statistics course, you might feel a bit … Read More
July 1, 2017
8 Great Reasons to Concept Test
Concept testing is that stage in product or marketing campaign development where concepts (usually detailed … Read More
June 1, 2017
Answering These 6 Questions Will Make Your Messages Superheroes
Your key messages are the superheroes of your marketing campaigns. They cut through the clutter! … Read More