Often we are asked what the purpose of survey-based research is. After all, a brand often wants to send their sales message to potential buyers of their products; why waste time speaking with them about anything other than just selling the product? Brands want to produce revenue; that’s their purpose.
September 1, 2022
Solutions: Asynchronous and Synchronous Market Research
Many of the trends that the Internet introduced in the past 20 years accelerated under the global pandemic, and asynchronous research is one of them. Many B2B clients become more comfortable using asynchronous tools; we thought reviewing the fundamentals might be a good idea.
August 1, 2022
Confidence vs. Fear in Market Research
Our latest IPCT trends survey reveals respondents’ bipolar take on the economy. On the one … Read More
July 1, 2022
The Strengths of Heatmaps in Data Visualization
High-quality market research reports and data visualizations deliver rich insights using minimal space. To obtain … Read More
June 1, 2022
How Remote Workers Feel More Connected Than Ever
Recently released research indicates that remote workers feel the most “connected” compared to on-site staff … Read More
May 1, 2022
In Depth Interviews in B2B
In-Depth Interviews (IDIs), a foundation of qualitative research, can go beyond just surface-level answers and … Read More