2017 Mechanical Systems – Unitary Trends

$16,500.00

The 2017 Unitary Trends CLEAReport measures industry professionals’ brand familiarity, brand satisfaction and likelihood of switching brands. The study also tracks which brands professionals identify as their primary, secondary and tertiary brands, as well as which factors are most important in driving brand purchasing decisions.

SKU: ms-trends-unitary-2017 Category: Tag:

Description

Why Order this Report?

The 2017 Unitary Trends CLEAReport measures industry professionals’ brand familiarity, brand satisfaction and likelihood of switching brands. The study also tracks which brands professionals identify as their primary, secondary and tertiary brands, as well as which factors are most important in driving brand purchasing decisions.

Who Should Read this Report?

Vice presidents, Directors and Managers of Engineering, Planning, Sales, Business Development, Human Resources and Operations in the residential/commercial/industrial HVAC industry, including those who provide tools, training, equipment, and services to the industry.

Study Background:

Objectives of this research are to identify:

  • With which unitary brands are industry professionals most familiar?
  • Which unitary brands do industry professionals believe are the current industry leaders?
  • How satisfied are industry professionals with each unitary brand?
  • Which unitary brands do industry professionals identify as their primary, secondary and tertiary brands?
  • How likely are industry professionals to switch brands, and what are the reasons for the switch?
  • Which factors are most important in driving unitary brand purchase decisions?

Methodology:

  • 495 online surveys with ACHR NEWS and SNIPS subscribers who are responsible for or have influence in determining which residential/light commercial HVAC brands their company buys.
  • Data collected August 3 – September 3, 2017 and September 18 – September 25, 2017.