2017 New Product Development Study – Beverage Industry

$695.00

Consumer tastes are ever changing and innovation is the lifeblood of the successful beverage manufacturer. This report details both the process and the plans for new product development in 2017-2018. The motivations for and focus of new product work are also described.

SKU: fb-proddev-bi-2017 Category: Tag:

Description

Why Order this Report?

Consumer tastes are ever changing and innovation is the lifeblood of the successful beverage manufacturer. This report details both the process and the plans for new product development in 2017-2018. The motivations for and focus of new product work are also described.

Who Should Read this Report?

Vice presidents, Directors and Managers of Innovation, Consumer Insights, New Product Development, Planning, Sales, Manufacturing, Business Development, Product Development, and Operations in beverage companies, as well as those who supply software, materials, ingredients and information to support the development of new products in the Beverage industry.

Study Background:

Objectives of this research are to:

  • Understand the motivation for and the focus of new product development for beverages
  • Describe the new product development process, including key steps
  • Understand new product development and introduction plans for 2018
  • Identify most used and top-selling flavors

Methodology:

  • 60 online surveys completed with active, qualified subscribers to Beverage Industry whose company is developing new beverages, and who are involved in their company’s new product development process.
  • Data collected October 23 – November 6, 2016.