2018 Residential HVAC Brand Awareness

$7,500.00

The 2018 Residential HVAC Brand Awareness CLEAReport measures HVAC contractors’ brand offerings and identifies which brands contractors consider to be their primary, secondary and tertiary brands.

SKU: ms-brandaware-reshvac-2018 Category: Tag:

Description

Why Order this Report?

The 2018 Residential HVAC Brand Awareness CLEAReport measures HVAC contractors’ brand offerings and identifies which brands contractors consider to be their primary, secondary and tertiary brands.

Who Should Read this Report?

Vice presidents, Directors and Managers of Engineering, Planning, Sales, Business Development, Human Resources and Operations in the residential heating & cooling industry, including those who provide tools, training, equipment, and services to the industry.

Study Background:

Objectives of this research are to identify:

  • Which residential HVAC brands do contractors currently offer?
  • Which residential HVAC brands do contractors consider to be their primary, secondary and tertiary brands?
  • Which residential HVAC brands are contractors most likely to recommend?
  • Which product and non-product related factors are most important to contractors when deciding which residential HVAC brand to use?
  • How likely are contractors to switch brands, and what are the reasons for the switch?

Methodology

  • Online survey conducted among 400 installers/contractors of residential HVAC systems.
  • Data collected March 2018.