2017 State of the Industry – BrandPackaging

$695.00

Planning for the future should always start with a review of the recent past. This report provides a strong information foundation for planners about the current state of packaging industry, with focus on branding and packaging design and the perceived challenges and goals within the packaging profession.

SKU: pack-soi-bp-2017 Category: Tag:

Description

Why Order this Report?

Planning for the future should always start with a review of the recent past. This report provides a strong information foundation for planners about the current state of packaging industry, with focus on branding and packaging design and the perceived challenges and goals within the packaging profession.

Who Should Read this Report?

Vice presidents, Directors and Managers of Sales, Manufacturing, Business Development, Marketing, and Operations of companies who use packaging, as well as those who supply printing equipment, packaging materials and marketing/package design services to the packaging industry.

Study Background:

Objectives of this research are to:

  • Sales trends in terms of 2016 vs. 2015 sales and share of overall budget allocated to packaging
  • Equipment and products purchase plans for the next year
  • Perceived packaging-related challenges and goals

Methodology:

  • 85 online surveys completed with active, qualified subscribers to BRANDPACKAGING print and digital offerings
  • Data collected December 6 – 20, 2016