Quant Vs Qual

Quantitative research is the systematic collection and analysis of numeric data — from a subset of your target audience — to test hypotheses and potentially draw conclusions about the question(s) at hand.

QUANTITATIVE APPROACHES:

Clear Seas conducts B2B quantitative market research and specializes in capturing data using:

• Online surveys
• Mobile optimized surveys
• Phone interviews

We have a refined sampling methodology to ensure research results will provide a high level of confidence in decision making.

QUANTITATIVE TECHNIQUES:

Clear Seas utilizes a variety of specialized techniques to develop a sample plan, provide detailed questionnaire design, and advise appropriate balance of vertical-specific technical terminology with words that most people would understand. Our processes also ensure a high level of data cleaning, advanced data analysis and reporting, all tied together in highly secure data storage. All Clear Seas project managers are trained at Burke Institute and follow a detailed research methodology.

Qualitative research aims to uncover insights, surrounding the how and why behind strategic decision-making and individual action, through in-depth exploration of behaviors, attitudes, values/motivations and preferences of your target audience.

Clear Seas Research moderators have diverse experiences in conducting focus-groups and in-depth interviews around various subjects including customer needs, new concept development, product/brand positioning and product/service assessment. These experiences in various industries enable us to rely upon our qualitative expertise to identify which tools to use to uncover the insights you need to better understand your target audience.

QUALITATIVE APPROACHES:

In Person

• Focus Groups
• In-depth Interviews
• Executive Interviews
• Observation

Mobile

• B-to-B Mobile Communities
• Mobile Ethnography
• Mobile diaries with video and photos
• Mobile Panel

Online

• Focus Groups
• Bulletin Boards
• In-depth Interviews
• Executive Interviews and Panels
• Observation
• Usage Diaries

Telephone

• In-depth Interviews
• Executive Interviews

QUALITATIVE TECHNIQUES:

• Ideation
• Laddering
• Diary Exercises
• Projective (word association, sentence/story completion, 3rd person role playing, etc.)
• Collage Building
• Card Sorts