Quant Vs Qual

QUANTITATIVE VERSUS QUALITATIVE INFORMATION – WHICH IS MOST APPROPRIATE FOR YOUR NEEDS?

Quant vs Qual

Quantitative Research

Quantitative research is the systematic collection and analysis of numeric data — from a subset of your target audience — to test hypotheses and potentially draw conclusions about the question(s) at hand.

Qualitative Research

Qualitative research aims to uncover insights, surrounding the how and why behind strategic decision-making and individual action, through in-depth exploration of behaviors, attitudes, values/motivations and preferences of your target audience.

Clear Seas Research moderators have diverse experiences in conducting focus-groups and in-depth interviews around various subjects including customer needs, new concept development, product/brand positioning and product/service assessment. These experiences in various industries enable us to rely upon our qualitative expertise to identify which tools to use to uncover the insights you need to better understand your target audience.

Qualitative Approaches:

In Person

  • Focus Groups
  • In-depth Interviews
  • Executive Interviews
  • Observation

Mobile

  • B-to-B Mobile Communities
  • Mobile Ethnography
  • Mobile diaries with video and photos
  • Mobile Panel

Online

  • Focus Groups
  • Bulletin Boards
  • In-depth Interviews
  • Executive Interviews and Panels
  • Observation
  • Usage Diaries

Telephone

  • In-depth Interviews
  • Executive Interviews

Qualitative Techniques: 

  • Ideation
  • Laddering
  • Diary Exercises
  • Projective (word association, sentence/story completion, 3rd person role playing, etc.)
  • Collage Building
  • Card Sorts

Contact us today to get started on your qualitative research project!