Quant Vs Qual

QUANTITATIVE VERSUS QUALITATIVE INFORMATION – WHICH IS MOST APPROPRIATE FOR YOUR NEEDS?

Quant vs Qual

Quantitative Research

Quantitative research is the systematic collection and analysis of numeric data — from a subset of your target audience — to test hypotheses and potentially draw conclusions about the question(s) at hand.

Qualitative Research

Qualitative research aims to uncover insights, surrounding the how and why behind strategic decision-making and individual action, through in-depth exploration of behaviors, attitudes, values/motivations and preferences of your target audience.

Clear Seas Research moderators have diverse experiences in conducting focus-groups and in-depth interviews around various subjects including customer needs, new concept development, product/brand positioning and product/service assessment. These experiences in various industries enable us to rely upon our qualitative expertise to identify which tools to use to uncover the insights you need to better understand your target audience.

Qualitative Approaches:

In Person

Focus Groups
In-depth Interviews
Executive Interviews
Observation

Mobile

B-to-B Mobile Communities
Mobile Ethnography
Mobile diaries with video and photos
Mobile Panel

Online

Focus Groups
Bulletin Boards
In-depth Interviews
Executive Interviews and Panels
Observation
Usage Diaries

Telephone

In-depth Interviews
Executive Interviews

Qualitative Techniques:

Ideation
Laddering
Diary Exercises
Projective (word association, sentence/story completion, 3rd person role playing, etc.)
Collage Building
Card Sorts