Description

Why Order this Report?

This report focuses on Homeowner thoughts and expectations surrounding the roofing consumer journey, as well as what Contractors are currently doing/providing to analyze if the opinions line up.

Study Background:

The key objectives for this study are to:

• Gather information from Homeowners that can better equip roofing Contractors
  • Important attributes in the company/contractor selection decision
  • Pricing and financing expectations
  • Insight into the purchase process
  • Gauge Contractor thoughts on the topics above to compare and contrast to Homeowner expectations

Methodology:

• Contractors:
  • Online surveys completed with active, qualified subscribers to digital and/or eNewsletter of Roofing Contractor, who indicated their primary business is a roofing contracting firm and are involved with one of the evaluated roofing product categories.
  • Data collected September 11 – September 20, 2023
• Homeowners:
  • Online surveys completed with members of the myCLEARopinion panel who are involved in decisions surrounding roofing at their residence.
  • Data collected September 8 – September 14, 2023