Data Analytics

Creating Analysis You Can Use To Drive Better, More Meaningful And Lasting Decisions.

Data analysis is a process of inspecting, cleaning, transforming, and modeling data with the goal of discovering useful information, suggesting conclusions, and supporting decision making.  


Different research objectives require utilization of diverse research methodologies to achieve the desired outcome.  In some instances quantitative solutions are desirable enabling you to make statements like “x% of industry professionals prefer our product” or “x% of our customers are completely satisfied with the service they received”.  While other research objectives may require a more qualitative approach to understand the emotions behind a purchase decision or the imagery associated with a particular brand or initial reactions to various advertising concepts.  Regardless of the methodology utilized the ability to carefully analyze the information and look past the data to understand the story is of primary importance.  At Clear Seas Research we take pride in approaching the data analysis strategically with your objectives at heart.

TURF analysis

Upon fieldwork completion Clear Seas Research takes multiple steps ensuring only the most appropriate respondents remain in the final data set. Identifying incomplete, incorrect, inaccurate, irrelevant parts of the data collected and then replacing, modifying, or deleting this “dirty” data takes careful effort.  During data cleaning Clear Seas Research eliminates individuals with inconsistent results; those who have sped through the survey; or those who have not provided thoughtful responses. Once Clear Seas Research team members identify the final data set, data tabulations are created.

Clear Seas Research takes great pride in simplifying complex data to provide clear insights; focusing on providing clients with a clear understanding of what the numbers mean. After data collection, team members carefully consider and apply statistical technique(s) best addressing business questions. Clear Seas Research analytic capabilities include:

Statistical Analysis

  • Correlation
  • Regression Analysis
  • Cluster Analysis
  • Factor Analysis
  • TURF Analysis
  • Van Westendorp’s Price Sensitivity Meter

Choice Modelling

  • Conjoint Modeling
  • Discrete Choice
  • Choice Set
  • Controlled Experiments

Marketing Strategy

  • Segmentation
  • Brand Management
  • Pricing
  • Effectiveness
  • New Product Development
    • Idea Storming
    • Idea Screening
    • Concept Development
    • Business Analysis
    • Market Testing
    • Commercialization
    • Pricing

And more…

Clear Seas Research delivers final reports in detailed, easy-to-use, coherent formats, making it easy for clients to quickly take action and strategically use results.

Take a moment to contact us today to learn more about our reporting and implementable findings.