B2B Experience Index

December 2021 B2B Experience Index

Qualtrics recently released their 2022 Experience Index and the key themes from their study resonate … Read More

B2B Technology Involvement for Millennials and Gen-Z

B2B Technology Involvement for Millennials and Gen-Z

If there’s one area of growing discrepancy in B2B, it’s the area of technology amongst … Read More

How One Simple Market Research Insight Launched Netflix into Global Growth

How One Simple Market Research Insight Launched Netflix into Global Growth

‘Squid Game’ is so popular that it is on track to become the most-streamed series ever in … Read More

The Importance of Chebyshev’s Theorem in B2B Market Research

The Importance of Chebyshev’s Theorem in B2B Market Research

We are all aware of the “bell-shaped curve” and the distribution of data within the … Read More

B2B Marketing, Business Spend, and Areas of Concern

B2B Marketing, Business Spend, and Areas of Concern

During the past year and a half, Clear Seas has taken several steps to keep … Read More

The Four Types of B2B Surveys

The Four Types of B2B Surveys

If you are just starting out with B2B market research for your organization, one way … Read More