AWS Comprehend vs. IBM Watson – Analyzing Market Research Natural-Language Processing Services

aws comprehend vs ibm watson

Market Research project managers have been presented with various unique tools to help us better provide insight deliverables to decision makers. One of the toolsets is Natural-Language Processing services that provide automated analytics based on open ends. Combined with video surveys, NLP services have given project managers tools to better decipher the understanding of the meaning and emotions behind survey responses. We took some time to review two of the more popular NLP services; IBM Watson and AWS Comprehend.

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Getting Ahead of the Pricing Conversation

getting ahead of the pricing conversation

I recently gave a presentation at the ISFA Conference, where we discussed research findings from … Read More

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The Value of Perfect Information in B2B Market Research

the value of perfect information in market research

Often we are asked what the purpose of survey-based research is. After all, a brand often wants to send their sales message to potential buyers of their products; why waste time speaking with them about anything other than just selling the product? Brands want to produce revenue; that’s their purpose.

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Confidence vs. Fear in Market Research

Confidence vs. Fear in Market Researc

Our latest IPCT trends survey reveals respondents’ bipolar take on the economy. On the one … Read More

The Strengths of Heatmaps in Data Visualization

The Strengths of Heatmaps in Data Visualization

High-quality market research reports and data visualizations deliver rich insights using minimal space.  To obtain … Read More