Concept testing is that stage in product or marketing campaign development where concepts (usually detailed … Read More
June 1, 2017
Answering These 6 Questions Will Make Your Messages Superheroes
Your key messages are the superheroes of your marketing campaigns. They cut through the clutter! … Read More
May 1, 2017
Unlock Innovation with Qualitative Research
Most businesses understand that innovation and new products are critical activities for their success. But … Read More
April 1, 2017
4 Questions You Must Answer About Your Brand
Do you know what your customers are saying about you behind your back? Understanding your … Read More
March 1, 2017
Beyond Touchpoints: Integrating CX Throughout the Organization
Managing the key touchpoints for your customers is undeniably linked to improved business performance. In … Read More
February 1, 2017
One Size Does Not Fit All! Choosing the Best Satisfaction Metric for Your Business
When Net Promoter Score (NPS) burst onto the business management scene in 2003, Harvard Business … Read More