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  2. Posts by “surowiecb”

January 1, 2018

Scrums, Failures, and Learning: What’s New in Product Development

New product development processes have typically described several phases. For example, the famous Stage-Gate process … Read More

Tags: New Product Development

December 1, 2017

Diverse Research Sources Deliver Greater Insight

Data is great. But most data consist of information about a single point in time, … Read More

Tags: Data Collection

November 1, 2017

Behavioral Economics and the New Customer Experience (CX)

Think back to that microeconomics class you took in college, and you may remember that … Read More

October 1, 2017

Measuring B-to-B Customer Loyalty

You’ve probably seen some version of these B2B customer loyalty statistics* ● Reducing customer attrition … Read More

September 1, 2017

Brand Positioning Basics for B2B Companies

“Why do I need a brand? I’m not Coca-Cola.” Consumer brands spend millions developing, monitoring … Read More

Tags: B2B, Brand Positioning

August 1, 2017

Basic Data Analysis for Non-Researchers: What You Need to Know and Pitfalls to Avoid

Basic Data Analysis for Non-Researchers

If it’s been a while since your last statistics course, you might feel a bit … Read More

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Recent Posts

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  • About Us
    • Blog
    • Equality
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    • Video Surveys / Voice of the Customer
  • Industries
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