Making B-to-B Experiences More HumanSocial media, automated processes, and e-commerce have driven business productivity and … Read More
October 1, 2017
Measuring B-to-B Customer Loyalty
You’ve probably seen some version of these B2B customer loyalty statistics* ● Reducing customer attrition … Read More
March 1, 2017
Beyond Touchpoints: Integrating CX Throughout the Organization
Managing the key touchpoints for your customers is undeniably linked to improved business performance. In … Read More
February 1, 2017
One Size Does Not Fit All! Choosing the Best Satisfaction Metric for Your Business
When Net Promoter Score (NPS) burst onto the business management scene in 2003, Harvard Business … Read More
November 1, 2016
Enhance Your Customer Journey with Marketing Research
The environment of business is changing to make the customer experience more important. According … Read More
July 1, 2016
Omnichannel – Delivering An Enhanced Shopper Experience
The Real Miracle on 34th Street: Omnichannel In the holiday classic, Miracle on 34th Street, … Read More