Van Westendorp’s Price Sensitivity Meter (PSM) is a popular market research technique used to determine the optimal price for a product or service.
January 1, 2023
The Most Important Media Formats When Learning about New B2B Products and Services
We are often asked what our market research says is the best way to promote … Read More
October 1, 2022
The Value of Perfect Information in B2B Market Research
Often we are asked what the purpose of survey-based research is. After all, a brand often wants to send their sales message to potential buyers of their products; why waste time speaking with them about anything other than just selling the product? Brands want to produce revenue; that’s their purpose.
September 1, 2022
Solutions: Asynchronous and Synchronous Market Research
Many of the trends that the Internet introduced in the past 20 years accelerated under the global pandemic, and asynchronous research is one of them. Many B2B clients become more comfortable using asynchronous tools; we thought reviewing the fundamentals might be a good idea.
May 1, 2018
We Wanted To Make B-to-B Customer Experiences More Human, Here’s What We Learned
Making B-to-B Experiences More HumanSocial media, automated processes, and e-commerce have driven business productivity and … Read More
September 1, 2017
Brand Positioning Basics for B2B Companies
“Why do I need a brand? I’m not Coca-Cola.” Consumer brands spend millions developing, monitoring … Read More