The Value of Perfect Information in B2B Market Research

the value of perfect information in market research

Often we are asked what the purpose of survey-based research is. After all, a brand often wants to send their sales message to potential buyers of their products; why waste time speaking with them about anything other than just selling the product? Brands want to produce revenue; that’s their purpose.

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We Wanted To Make B-to-B Customer Experiences More Human, Here’s What We Learned

Making B-to-B Experiences More Human

Making B-to-B Experiences More HumanSocial media, automated processes, and e-commerce have driven business productivity and … Read More