Clear Seas Research is pleased to announce the expansion of its myCLEARopinion panel and market research resources by adding panelists from the BNP Media acquisition of Hotel F&B (Gaming and Hospitality Group). You can read about the acquisition here.
This newest member of BNP Media’s customer-centric Gaming and Hospitality Group is the print and online voice of the $36.7 billion North American hotel foodservice industry. This new relationship will help the Hotel Food & Beverage audience of buyers reach existing and new customers through customized, verifiable, multi-platform campaigns.
As a trusted resource to this business sector, Hotel F&B addresses the management, operational, and executional strategies for profitable food and beverage service at hotel properties, management companies, and corporate headquarters locations throughout North America.
In doing so, Hotel F&B reaches nearly 60,000 hoteliers and more than 17,000 hotels, resorts, casinos, conference centers, luxury inns, cruise lines, spas, purchasing companies, management companies, and corporate headquarters locations.
Clear Seas Research advantages.
In particular, this acquisition provides Clear Seas Research clients with exceptional access to purchasing decision-makers for an important operations and profit center of the hospitality industry. These decision-makers include hotel general managers, corporate and property-level F&B directors, and purchasing and operations directors, as well as chefs, banquet and catering management, sommeliers and mixologists at individual properties.
As a leading global provider of B-to-B brand experience and new product development research, Clear Seas Research will work closely with the Hotel Food & Beverage audience of buyers to produce real-world custom research, syndicated “off-the-shelf” research, and research panel access to companies looking to get an edge in this lucrative market.
Clear Seas Research reports will also leverage the entire audience base for surveys and focus groups, while having more than 50 F&B leaders from the industry’s leading hotel chains and management companies serve as primary sources for our authoritative, on-trend, and research based content.
By working with Clear Seas Research, B-to-B brands that have long trusted research at the decision table can now elevate their awareness; study new product launches without tipping off competitors; and make more informed decisions in this exciting growth industry.
For more information and to subscribe to Clear Seas Research reports, please visit reports.clearseasresearch.com.