What initiatives and investment do YOU make in understanding what your customers and your prospects think about your products and services? Listening to YOUR clients and prospects provides exceptional opportunity to innovate, invigorate your culture and make smarter decisions not only at the top but throughout your entire organization. The best companies take time to listen to what the industry and marketplace is saying about them, through smart surveying, listening and observational methodologies.
We reached out to the best companies in different B-to-B sectors to get a better understanding of exactly where those marketing research dollars are invested. Customer Satisfaction and Loyalty, Customer Experience Research, New Product Development, Marketing Effectiveness and Brand Research all rank high in the importance scale for many of those leaders. We want YOU to take a moment to reflect on 2014 and how you can better listen to your customers! Give your organization an extra tool, an opportunity to get a unique and powerful perspective on who’s doing business with you, and who’s not, and what some of the reasons are behind these decisions from your industry. Keeping survey-based research and qualitative research as tools for increasing your understanding of your clients is as important as the investment you make in your marketing message.
How do Brand Leaders listen to their customers? Contact us today if you would like to see the 2014 e-book on marketing research investment.