2023 Roofing Contractor Roofing Report + Homeowner & Contractor Study


This report provides insight into the roofing industry: product involvement and share of revenue in specific projects. Workforce challenges, training methods, as well as emerging technology use is also explored.

SKU: aec-2023-RC-RoofingReport-homeowner-contractor Category: Tags: ,


Why Order this Report?

This report focuses on capturing the industry perspective on 2023 successes and challenges, while keeping an eye on the year to come. This study also looks at Homeowner thoughts and expectations surrounding the roofing consumer journey as well as what Contractors are currently doing/providing to analyze if the opinions line up.

Study Background:

Objectives of this research are to evaluate the state of the roofing market by identifying current issues and future trends. Specifically, this research seeks to identify:

  • Roofing sales trends
  • Workforce/Labor issues including hiring methods, use of subcontractors, employee training
  • Share of sales revenue attributed to various roofing product categories
  • Perceived industry challenges
  • Adoption of technology in roofing, including drones, wearables, cloud services, IIoT, automation/digitalization, and more
  • Differences between the commercial and residential roofing industry
  • Gather information from Homeowners that can better equip roofing Contractors
    • Important attributes in the company/contractor selection decision
    • Pricing and financing expectations
    • Insight into the purchase process
    • Gauge Contractor thoughts on the topics above to compare and contrast to Homeowner expectations


  • Contractors:
    • Online surveys completed with active, qualified subscribers to digital and/or eNewsletter of Roofing Contractor, who indicated their primary business is a roofing contracting firm and are involved with one of the evaluated roofing product categories.
    • Data collected September 11 – September 20, 2023
  • Homeowners:
    • Online surveys completed with members of the myCLEARopinion panel who are involved in decisions surrounding roofing at their residence.
    • Data collected September 8 – September 14, 2023

This report also was published in 2022, 2021, 2019 and 2018. If you have questions or wish to purchase past published reports, please contact us using our contact us form at: https://clearseasresearch.com/contact-us/