Does the world need another Gen-Y and Millennial e-book? What does this demographic possible have to offer that hasn’t already been discovered? How would anyone be interested in a vast generalization of a diverse and dynamic set of people that just happen to fall within a range of birthdates convenient to a bunch of marketing researchers?
You need to know because GEN-Y will likely lead all of your customers into the VSM era.
This e-book will present the burgeoning growth of platforms that utilize media other than plain-based text and how they can be used to engage and develop relationships with your consumer and customers. Not only are these platforms particularly useful at transmitting and communicating visually appealing information about the brand, but also allow the marketing team themselves to pro-actively gather higher engagement rates to co-create products and understand brand perception. The concepts presented here can be used for insight collection, insight sharing and, most importantly, relationship building with your customer.
Under the lens of history we see, just with traditional social media, the VSM trend is starting now with Gen-Y but will likely spread to Boomers and Gen-X. Building co-creation community, sharing brand stories, creating unique brand videos and sharing this content on VSM platforms will define future marketing success across all generations.
Download the e-book today to see the trends that will impact your future co-creation and marketing strategy.