Dozens, if not hundreds, of market research teams across the globe have now adopted some technology-aided survey design, open-ended verbatim interpretation, or insights generation using Chat-GPT or other AI technology.
May 1, 2023
Unveiling the Power of Explainable Artificial Intelligence in B2B Market Research
The rapid advancement of artificial intelligence (AI) has revolutionized various industries, including the B2B market research sector. AI has become an indispensable tool for businesses to collect, analyze, and interpret data used in making informed decisions.
February 1, 2023
Using ChatGPT in Market Research
By now, almost everyone has tried out the phenomenal new technology: ChatGPT-3. GPT-3 (short for “Generative Pre-trained Transformer 3”) is a language generation model developed by OpenAI, and ChatGPT is a variant of GPT-3 designed explicitly for chat applications.
December 1, 2022
AWS Comprehend vs. IBM Watson – Analyzing Market Research Natural-Language Processing Services
Market Research project managers have been presented with various unique tools to help us better provide insight deliverables to decision makers. One of the toolsets is Natural-Language Processing services that provide automated analytics based on open ends. Combined with video surveys, NLP services have given project managers tools to better decipher the understanding of the meaning and emotions behind survey responses. We took some time to review two of the more popular NLP services; IBM Watson and AWS Comprehend.
December 10, 2014
Clear Seas 2015 Research Investment E-Book: This Year’s 2015 Research Investment E-Book Will Help You Understand The Types Of Research That Leaders Across Brands And Verticals Will Invest In This Year.
Back by popular demand, the Clear Seas 2015 Research Investment E-Book is now available. Clear … Read More
October 27, 2014
5 Steps to Building New Product and Brand Awareness Using Visual Social Media. How to embrace the burgeoning growth of platforms that utilize media other than plain-based text and how they can be used to engage and develop relationships with your consumer.
Does the world need another Gen-Y and Millennial e-book? What does this demographic possible have … Read More
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