Back by popular demand, the Clear Seas 2015 Research Investment E-Book is now available.
Clear Seas Research reached out to marketing professionals across the leading brands across the economy to un- derstand where research investment dollars are headed for 2015. Our extensive research goes across the B-to-B vertical spectrum, and across Consumer segments, to provide a comprehensive overview of where leading brands want to invest this year, listening to their customers and their consumers to forge a more comprehensive understanding of their Voice-of-the-Customer.
Intelligent and informed decision-making means listening to the very best consultants you can find, your very own prospects and customers. Research, at its core, will help you make more informed decisions, and ongoing research investment will make your organization more focused on your customers, and not your internal chatter.
This year’s 2015 research investment e-book will help you understand the types of research that leaders across brands and verticals will invest in this coming year. Customer Satisfaction and Loyalty, Customer Experience Re- search, New Product Development, Marketing Effectiveness and Brand Research all rank high in the importance scale for many of those leaders and 2015 will represent a year for your company to embark on a comprehensive research program that will give you unbiased insight with a set of listening tools that leaders will utilize this year to understand the most important people in your world.
Give your organization a research foundation. This is an opportunity to get a unique and powerful perspective on who’s doing business with you, and who’s not, and what some of the reasons are behind these decisions from your industry. Keeping survey-based research and qualitative research as tools for increasing your understanding of your clients is as important as the investment you make in your marketing message. Put research first class in your organization, make it a key source of insight to help you guide your conversations, your decisions and your busi- ness. Your target audience won’t let you down, research will pull out their insights and help you the moment you start your research program.
How do Brand Leaders listen to their customers? Download the 2015 e-book on marketing research investment today!