In market research, survey respondents play a crucial role as the backbone of data collection. They are the individuals who contribute their time and insights to provide valuable information that steer business decisions. Yet, despite their pivotal role in research, survey respondents are often overlooked, distrusted, and undervalued by companies that rely on their input.
January 1, 2024
Being Great in Business is Not Rocket Science: The Power of Market Research Surveys
In the world of business, complexity is often perceived as sophistication. Yet, the truth is far simpler than most would expect. Excelling in business doesn’t require the cognitive leap of a rocket scientist. Instead, it’s about the fundamental practice of listening—listening to what customers think and feel about your service or product.
August 1, 2023
Unveiling the Future of Survey Analysis with AI: Power of User-Selected Filters
There’s no denying that surveys have been a goldmine for decision-making in businesses, academic research, and various fields. As we surge into the Fourth Industrial Revolution era, the sheer volume of survey data that organizations collect can be overwhelming.