When Did We Stop Caring About Our Respondents?

When Did We Stop Caring About Our Respondents? The mistreatment of survey participants in Market Research

In market research, survey respondents play a crucial role as the backbone of data collection. They are the individuals who contribute their time and insights to provide valuable information that steer business decisions. Yet, despite their pivotal role in research, survey respondents are often overlooked, distrusted, and undervalued by companies that rely on their input.

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