A well-designed survey can reveal the cognitive biases and heuristics that steer consumer decisions, shedding light on unpredictable and predictable behaviors. Researchers can leverage this understanding to anticipate market responses, refine product positioning, and develop impactful marketing strategies.
June 1, 2022
How Remote Workers Feel More Connected Than Ever
Recently released research indicates that remote workers feel the most “connected” compared to on-site staff … Read More
April 1, 2022
Establishing Common Frames of Reference When Asking Questions About Scale
A recent book, “Noise: A Flaw in Human Judgment Kindle Edition” by Daniel Kahneman, speaks … Read More
March 1, 2022
The Importance of Managing Emotions for Market Researchers
Brené Brown’s brand-new book, “Atlas of the Heart,” is about “mapping meaningful connection and the … Read More
June 1, 2018
5 Ways to Benefit from NPS Inclusion in B-to-B Surveys
Net Promoter Score (NPS) continues to be relied upon heavily by consumer product/service companies for … Read More
November 1, 2017
Behavioral Economics and the New Customer Experience (CX)
Think back to that microeconomics class you took in college, and you may remember that … Read More