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July 1, 2023

Leveraging Market Research to Cultivate an Antifragile B2B Enterprise

Leveraging Market Research to Cultivate an Antifragile B2B Enterprise

Resilience is good in an ever-changing business landscape, but antifragility is better. A concept popularized by Nassim Nicholas Taleb, antifragility refers to the ability of a system to improve and strengthen under stress, change, and uncertainty.

Tags: antifragile, B2B, Market Research

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