Dozens, if not hundreds, of market research teams across the globe have now adopted some technology-aided survey design, open-ended verbatim interpretation, or insights generation using Chat-GPT or other AI technology.
May 1, 2023
Unveiling the Power of Explainable Artificial Intelligence in B2B Market Research
The rapid advancement of artificial intelligence (AI) has revolutionized various industries, including the B2B market research sector. AI has become an indispensable tool for businesses to collect, analyze, and interpret data used in making informed decisions.
February 1, 2023
Using ChatGPT in Market Research
By now, almost everyone has tried out the phenomenal new technology: ChatGPT-3. GPT-3 (short for “Generative Pre-trained Transformer 3”) is a language generation model developed by OpenAI, and ChatGPT is a variant of GPT-3 designed explicitly for chat applications.