Dozens, if not hundreds, of market research teams across the globe have now adopted some technology-aided survey design, open-ended verbatim interpretation, or insights generation using Chat-GPT or other AI technology.
The rapid advancement of artificial intelligence (AI) has revolutionized various industries, including the B2B market research sector. AI has become an indispensable tool for businesses to collect, analyze, and interpret data used in making informed decisions.
By now, almost everyone has tried out the phenomenal new technology: ChatGPT-3. GPT-3 (short for “Generative Pre-trained Transformer 3”) is a language generation model developed by OpenAI, and ChatGPT is a variant of GPT-3 designed explicitly for chat applications.