Data is great. But most data consist of information about a single point in time, … Read More
November 1, 2017
Behavioral Economics and the New Customer Experience (CX)
Think back to that microeconomics class you took in college, and you may remember that … Read More
October 1, 2017
Measuring B-to-B Customer Loyalty
You’ve probably seen some version of these B2B customer loyalty statistics* ● Reducing customer attrition … Read More
September 1, 2017
Brand Positioning Basics for B2B Companies
“Why do I need a brand? I’m not Coca-Cola.” Consumer brands spend millions developing, monitoring … Read More
August 1, 2017
Basic Data Analysis for Non-Researchers: What You Need to Know and Pitfalls to Avoid
If it’s been a while since your last statistics course, you might feel a bit … Read More
July 1, 2017
8 Great Reasons to Concept Test
Concept testing is that stage in product or marketing campaign development where concepts (usually detailed … Read More
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