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  2. Posts by “nosewiczj”

September 1, 2023

Market Research Meets Behavioral Economics: The Inescapable Power of Bias, Even When Aware

Market Research Meets Behavioral Economics: The Inescapable Power of Bias, Even When Aware

A well-designed survey can reveal the cognitive biases and heuristics that steer consumer decisions, shedding light on unpredictable and predictable behaviors. Researchers can leverage this understanding to anticipate market responses, refine product positioning, and develop impactful marketing strategies.

Tags: bias, human decision making

August 1, 2023

Unveiling the Future of Survey Analysis with AI: Power of User-Selected Filters

Unveiling the Future of Survey Analysis with AI: Power of User-Selected Filters

There’s no denying that surveys have been a goldmine for decision-making in businesses, academic research, and various fields. As we surge into the Fourth Industrial Revolution era, the sheer volume of survey data that organizations collect can be overwhelming.

Tags: survey analysis, surveys, user selected filters

July 1, 2023

Leveraging Market Research to Cultivate an Antifragile B2B Enterprise

Leveraging Market Research to Cultivate an Antifragile B2B Enterprise

Resilience is good in an ever-changing business landscape, but antifragility is better. A concept popularized by Nassim Nicholas Taleb, antifragility refers to the ability of a system to improve and strengthen under stress, change, and uncertainty.

Tags: antifragile, B2B, Market Research

June 1, 2023

Balancing AI and Human Insight: The Key to Effective Decision-Making in B2B Market Research

Balancing AI and Human Insight: The Key to Effective Decision-Making in B2B Market Research

Dozens, if not hundreds, of market research teams across the globe have now adopted some technology-aided survey design, open-ended verbatim interpretation, or insights generation using Chat-GPT or other AI technology.

Tags: AI, artificial intelligence, B2B, Marketing Research

May 1, 2023

Unveiling the Power of Explainable Artificial Intelligence in B2B Market Research

Unveiling the Power of Explainable Artificial Intelligence in B2B Market Research

The rapid advancement of artificial intelligence (AI) has revolutionized various industries, including the B2B market research sector. AI has become an indispensable tool for businesses to collect, analyze, and interpret data used in making informed decisions.

Tags: AI, B2B, explainable artificial intelligence, Marketing Research, XAI

April 1, 2023

Facilitating Split Screen Functionality In B2B Market Research Dashboard

Facilitating Split Screen Functionality In B2B Market Research Dashboards

We are excited to announce the latest update to our market research dashboard now allows for split-screen comparison of two plots simultaneously. This new feature is designed to provide an even more comprehensive and efficient way for our users to analyze market research data.

Tags: dashboards, Market Research, market research data

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Recent Posts

  • Market Research Meets Behavioral Economics: The Inescapable Power of Bias, Even When Aware
  • Unveiling the Future of Survey Analysis with AI: Power of User-Selected Filters
  • Leveraging Market Research to Cultivate an Antifragile B2B Enterprise
  • Balancing AI and Human Insight: The Key to Effective Decision-Making in B2B Market Research
  • Unveiling the Power of Explainable Artificial Intelligence in B2B Market Research
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