A well-designed survey can reveal the cognitive biases and heuristics that steer consumer decisions, shedding light on unpredictable and predictable behaviors. Researchers can leverage this understanding to anticipate market responses, refine product positioning, and develop impactful marketing strategies.
August 1, 2023
Unveiling the Future of Survey Analysis with AI: Power of User-Selected Filters
There’s no denying that surveys have been a goldmine for decision-making in businesses, academic research, and various fields. As we surge into the Fourth Industrial Revolution era, the sheer volume of survey data that organizations collect can be overwhelming.
July 1, 2023
Leveraging Market Research to Cultivate an Antifragile B2B Enterprise
Resilience is good in an ever-changing business landscape, but antifragility is better. A concept popularized by Nassim Nicholas Taleb, antifragility refers to the ability of a system to improve and strengthen under stress, change, and uncertainty.
June 1, 2023
Balancing AI and Human Insight: The Key to Effective Decision-Making in B2B Market Research
Dozens, if not hundreds, of market research teams across the globe have now adopted some technology-aided survey design, open-ended verbatim interpretation, or insights generation using Chat-GPT or other AI technology.
May 1, 2023
Unveiling the Power of Explainable Artificial Intelligence in B2B Market Research
The rapid advancement of artificial intelligence (AI) has revolutionized various industries, including the B2B market research sector. AI has become an indispensable tool for businesses to collect, analyze, and interpret data used in making informed decisions.
April 1, 2023
Facilitating Split Screen Functionality In B2B Market Research Dashboard
We are excited to announce the latest update to our market research dashboard now allows for split-screen comparison of two plots simultaneously. This new feature is designed to provide an even more comprehensive and efficient way for our users to analyze market research data.