Market Research project managers have been presented with various unique tools to help us better provide insight deliverables to decision makers. One of the toolsets is Natural-Language Processing services that provide automated analytics based on open ends. Combined with video surveys, NLP services have given project managers tools to better decipher the understanding of the meaning and emotions behind survey responses. We took some time to review two of the more popular NLP services; IBM Watson and AWS Comprehend.
November 1, 2022
Getting Ahead of the Pricing Conversation
I recently gave a presentation at the ISFA Conference, where we discussed research findings from … Read More
October 1, 2022
The Value of Perfect Information in B2B Market Research
Often we are asked what the purpose of survey-based research is. After all, a brand often wants to send their sales message to potential buyers of their products; why waste time speaking with them about anything other than just selling the product? Brands want to produce revenue; that’s their purpose.
September 1, 2022
Solutions: Asynchronous and Synchronous Market Research
Many of the trends that the Internet introduced in the past 20 years accelerated under the global pandemic, and asynchronous research is one of them. Many B2B clients become more comfortable using asynchronous tools; we thought reviewing the fundamentals might be a good idea.
August 1, 2022
Confidence vs. Fear in Market Research
Our latest IPCT trends survey reveals respondents’ bipolar take on the economy. On the one … Read More