Van Westendorp’s Price Sensitivity Meter (PSM) is a popular market research technique used to determine the optimal price for a product or service.
January 1, 2023
We are often asked what our market research says is the best way to promote … Read More
December 1, 2022
Market Research project managers have been presented with various unique tools to help us better provide insight deliverables to decision makers. One of the toolsets is Natural-Language Processing services that provide automated analytics based on open ends. Combined with video surveys, NLP services have given project managers tools to better decipher the understanding of the meaning and emotions behind survey responses. We took some time to review two of the more popular NLP services; IBM Watson and AWS Comprehend.
November 1, 2022
I recently gave a presentation at the ISFA Conference, where we discussed research findings from … Read More