Van Westendorp’s Price Sensitivity Meter (PSM) is a popular market research technique used to determine the optimal price for a product or service.
February 1, 2023
Using ChatGPT in Market Research
By now, almost everyone has tried out the phenomenal new technology: ChatGPT-3. GPT-3 (short for “Generative Pre-trained Transformer 3”) is a language generation model developed by OpenAI, and ChatGPT is a variant of GPT-3 designed explicitly for chat applications.
January 1, 2023
The Most Important Media Formats When Learning about New B2B Products and Services
We are often asked what our market research says is the best way to promote … Read More
December 1, 2022
AWS Comprehend vs. IBM Watson – Analyzing Market Research Natural-Language Processing Services
Market Research project managers have been presented with various unique tools to help us better provide insight deliverables to decision makers. One of the toolsets is Natural-Language Processing services that provide automated analytics based on open ends. Combined with video surveys, NLP services have given project managers tools to better decipher the understanding of the meaning and emotions behind survey responses. We took some time to review two of the more popular NLP services; IBM Watson and AWS Comprehend.
November 1, 2022
Getting Ahead of the Pricing Conversation
I recently gave a presentation at the ISFA Conference, where we discussed research findings from … Read More
October 1, 2022
The Value of Perfect Information in B2B Market Research
Often we are asked what the purpose of survey-based research is. After all, a brand often wants to send their sales message to potential buyers of their products; why waste time speaking with them about anything other than just selling the product? Brands want to produce revenue; that’s their purpose.