Artificial Intelligence is sweeping through the world at an unprecedented pace. First adopter industries such … Read More
January 1, 2018
Scrums, Failures, and Learning: What’s New in Product Development
New product development processes have typically described several phases. For example, the famous Stage-Gate process … Read More
December 1, 2017
Diverse Research Sources Deliver Greater Insight
Data is great. But most data consist of information about a single point in time, … Read More
November 1, 2017
Behavioral Economics and the New Customer Experience (CX)
Think back to that microeconomics class you took in college, and you may remember that … Read More
October 1, 2017
Measuring B-to-B Customer Loyalty
You’ve probably seen some version of these B2B customer loyalty statistics* ● Reducing customer attrition … Read More
September 1, 2017
Brand Positioning Basics for B2B Companies
“Why do I need a brand? I’m not Coca-Cola.” Consumer brands spend millions developing, monitoring … Read More